About Us

Jewelerette & Co. launched its boutique in the heart of Beverly Hills in 2015. Specializing in fine and estate jewelry and exotic gemstones, Jewelerette & Co. offers one-of-a kind designs.

With friendly staff, helpful service and two of the cutest store mascots (Coco and Peanut), Jewelerette & Co. has a familiar and inviting appeal.

April Afram is the Jewelerette behind the brand. She earned the industry’s most prestigious credential from the Gemological Institute of America as a "Graduate Gemologist.” With experience and an understanding of what her clients want, she was encouraged to create her own jewelry line and boutique.

 

A message from April and Ashley:

We are in the business of making people feel and look their best. We work with the top jewelry designers in Los Angeles, New York and Italy and use the finest quality diamonds and gemstones and ethically sourced gold to create elegant and timeless jewelry pieces. From concept to creation is a painstakingly detailed and meticulous process to ensure an exceptional piece for you to wear today and pass down for generations.

Our mission is to have raving fans join our growing family!